New Mexico Angels presents Tutor Tuesday, a monthly virtual educational session for investors and those learning about angel investors throughout the state of New Mexico.
Session Title: Maximizing Brand Value
The most significant asset of almost every enterprise is its brand. However, that value is often misunderstood, abandoned, or squandered for lack of good planning and strategy. This one-hour training will explain why the brand value is often overlooked when building a company and how that mistake can affect an exit. We will review the cheap and easy ways to maximize brand value while building a company and reveal the painful and expensive consequences of getting it wrong. While we will cover some basics of trademark and branding law, this program is designed for entrepreneurs and investors and outlines a roadmap and best practices for any startup or expanding company to leverage the value of its brand.
Presented by Seth Gardenswartz, Black Garden Law
https://www.blackgardenlaw.com/
Open to investors and entrepreneurs.